Capture more qualified inquiries
Short, service-specific paths help serious homeowners provide useful details instead of abandoning a generic contact form.
Not just a redesign
A better way to turn local interest into booked work.
The current site contains Guardian’s core story, services and pricing. This proposal keeps that foundation and improves how customers understand the company, trust the work and take the next step.
Current → proposed
What changes on the website.
The goal is not to replace Guardian’s identity. It is to organize the existing information around the questions homeowners ask before they call—and remove friction from every conversion point.
| Area | Current website | Proposed experience |
|---|---|---|
| First impression | Multiple service categories compete for attention in the opening message. | Clear positioning One trusted local team for security, repairs and property projects, supported immediately by license and service-area proof. |
| Navigation | Core pages exist, but customers must interpret a store-style service structure. | Customer journey Dedicated Services, About, Projects and Contact pages with a consistent “free estimate” path. |
| Pricing | Useful prices are present, but service details and next actions are separated. | Context before cost Keep the $175 service call, $110 hourly labor, $199 handyman listing and project starting point—with inclusions and next steps beside each price. |
| Trust | License, insurance and company information appear, but proof is distributed across pages. | Confidence Founder story, 10+ years of experience, Oregon CCB# 260754 and real project photos appear where decisions are made. |
| Contact | The contact page still includes generic placeholder copy and example contact details. | Lead-ready Real phone, email, service choice, ZIP code, project description, contact preference and photo-ready intake. |
| Project proof | Roof-repair photos are available in a basic portfolio. | Storytelling Turn the same real work into a clear project story with “request something similar” calls to action. |
| After-hours leads | Visitors can submit a form or call, but there is no immediate guided response. | AI response Answer FAQs, qualify the project, collect details and prepare the handoff at any hour. |
Respectful upgrade: all existing services, public pricing, founder information, credentials and project content remain. The improvement is how clearly they are presented and how reliably each visitor is guided toward contact.
Business benefits
What the improved system can do for Guardian.
The website becomes more than an online brochure. It works as a consistent customer-response layer before, during and after the owner’s direct involvement.
Respond in seconds
Automatic acknowledgment reassures customers immediately, even when Guardian is on a job and cannot answer.
Reduce repetitive calls
The AI handles common questions about services, pricing structure and service area, then escalates what needs a person.
Start with better information
Service type, ZIP code, urgency, description and photos prepare Guardian for a more productive first conversation.
Keep warm leads from going cold
Approved reminders can bring customers back to estimate scheduling without relying on memory or manual tracking.
Create a repeatable review process
After a completed job, the system can request an honest Google review at the right moment and stop once the customer responds.
Google or referralCustomer checks Guardian online
→
Clear service pageTrust, scope and pricing context
→
AI or estimate formQuestion answered and need qualified
→
Instant follow-upCustomer and owner notified
→
Booked opportunityGuardian closes the right work
Illustrative impact model
What could recovered opportunities be worth?
Adjust the assumptions below during the owner conversation. This is a planning illustration—not a forecast or claim about Guardian’s current performance.
The calculator multiplies missed inquiries × recovery assumption × average job value. It does not include close-rate uncertainty, costs or capacity constraints.
Illustrative opportunity recovered per month$3,000
This shows why response time and follow-up can matter even before increasing website traffic.
Recovered inquiries2.0
Annualized illustration$36,000
Two clear phases
Prototype now. Production after approval.
This separation lets Guardian evaluate the full customer experience without connecting live business systems or collecting real customer data prematurely.
What the owner can review now
Interactive prototype
- Complete responsive website
- Existing services and public pricing
- Real company story and project content
- AI conversation examples
- Missed-call, booking and follow-up simulations
- Illustrative owner dashboard
After Guardian approves
Production activation
- Custom domain and final brand assets
- Live forms and secure lead storage
- Business email and SMS integration
- Approved calendar availability
- AI knowledge base and human escalation
- Analytics, privacy and consent configuration
Experience the difference